When you care about something, it shows.
All of the creatives, entrepreneurs and thinkers I know do their best work when it’s close to their heart.
In fact, “they can’t not do it”. They have to do it. The purpose drives their very core.
I don’t get excited about designing for soda brands, or selling sneakers. I care about what my kids are doing on their iPad, so I made games that I thought would be better suited. I want Muslim creatives to get attention for their great positive work, so I helped make a platform to showcase that. I care about entrepreneurship for people on a spiritual path and so created an event for that.
Make a list of the things you care about. Start small & simple. See what cool stuff you can build.