Door is broken – use side entrance

In life, most people rush the front door. They attempt the obvious, linear path and get pushed among the crowd.

In life, most people rush the front door. They attempt the obvious, linear path and get pushed among the crowd. Often there is another entrance if you look hard enough.

In high school I hated Physics class. I told my teacher that I was learning this new thing called HTML, and knew how to make a basic website. I offered to show him, and soon it was my weekly ticket to get out of boring equations by building the department it’s first website. Conveniently, it took me the whole term to complete 🙂

In university I was studying product design but wasn’t so keen on spending days sanding models in the workshop. I did however become known as the Adobe guru among peers. I was able to help other students with the software and soon I had the best model makers helping me in the workshop.

Starting out, there was a big trade convention full of people I wanted to know. It would have been impossible to introduce myself to them all and make any real impression. Instead I purchased the back page advertisement on the event program and put my face on it. As I walked around, dozens of people came up to me and introduced themselves, having recognised me from somewhere.

This week in Dubai there was someone I was trying to email but with no reply. I managed to find out where he has a daily coffee and befriended the cafe staff. I pre-purchased his favourite beverage and left my card. The next morning he emailed me, I had been sending to the wrong email.

Don’t rush the front door. Find the side entrance.

(With thanks to Neil Gaiman for the analogy)