Design & Branding

Design should positively influence and inspire the world around us. I love to develop ideas into meaningful, globally-loved brands.

Starting off as a freelancer thinking big about the future, Peter’s spiritual and creative journey has deeply influenced his professional design work.

Today, he is a unique influence behind many of the brands, creative projects, events and initiatives that have helped define the role of modern Islamic design thinking.

His creative perspective has resulted in illuminating, memorable, mindful and vibrant positive experiences that have inspired audiences globally for more than a decade.

“Peter is among those young urban global Muslims leading the emergence of a new Muslim cool. Not just in iPad apps, but in everything from T-shirts to games.” - BBC

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For over ten years, Peter's strategic branding firm Zileej Studio (formerly Gould.Sydney) has helped design, launch and grow sustainable brands for clients using a unique strategic process.

Peter and his award-winning creative team based in Sydney and Dubai have pioneered the development of many Muslim-centric brands in the rapidly emerging Islamic lifestyle markets globally.


Design should positively influence the world. I love to develop ideas into meaningful, globally-loved brands.