Zileej in Istanbul

Two of our Zileej brands, 5Pillars and Salam Sisters, were invited to be showcased at Kids Turkey – a toy fair in Istanbul by Spielwarenmesse.

Our Zileej team were excited about sharing our Salam Sisters dolls for the first time. The dolls were received with overwhelming positivity, interest, and support. The question of “when and where can I buy them?” was often repeated – to which we can say they will be available soon!
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We also shared the expanded range of 5Pillars games, which now includes Seerah, Fun Box, and Trivia Burst editions in Turkish, Arabic, French, Malay, and English (with more in development). 
One of the highlights was bringing out the 5Pillars boardgame and seeing how much fun everyone had playing it for the first time. The reactions of grown men and women having fun, laughing, and getting competitive over their Islamic knowledge was rewarding to be part of.
It was an honour to share the results of our ideas with those at the fair, and it motivated us to continue working on realising our vision of creating products that inspire connection to faith through play.