Innovation & Products

My passion is to design meaningful, creative products & experiences that inspire & delight hearts.

In 2016, Peter joined Zileej as Design Executive Officer to develop a new generation of lifestyle brands, products and creative experiences for Muslims.


Zileej. A new generation of brands, lifestyle products and creative experiences for Muslims.

5Pillars

5Pillars is reimagining Islamic education for the digital era. It believes that modern learning experiences should be fun and engaging, using refreshing world-class design and technology-enhanced games.

The games offer thousands of learning opportunities in the form of questions and activities that come at various levels of difficulty so there is something for everyone no matter what your age or level of Islamic knowledge might be.

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Salam Sisters

Salam Sisters believes that young Muslim girls deserve a welcoming and friendly space just for them. The vision is to create loveable characters, stories, games and playful experiences that young Muslim girls can relate to and learn from while having fun.

The collection of toys and games in production aims to prioritise one thing: encouraging young Muslim girls to dream big and fulfil their potential.

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Smart Muslim

Smart Muslim's vision is to leverage technology to improve spiritual practices and experiences for the world through technology and wearable products.

SmartMuslim harnesses current and future technologies and uses it to enrich the lives of every day Muslims.

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My passion is to design meaningful, creative products & experiences that inspire & delight hearts.